The Truli Wetsuits Story
You deserve a women's wetsuit that is true to you!
My name is Mia Toose and I am the Truli Wetsuits designer and CEO with only one mission: to ensure that all women who want to be involved in scuba diving and water sports have access to good quality wetsuits that fit. Wetsuits that are true to the women who wear them.
In 2009, I left a rewarding career in the non-profit world to follow my dream of being a scuba diving instructor in The Caribbean. I worked in all-inclusive resorts, dive shops, and liveaboards literally wearing all kinds of weird, ill-fitting, ugly wetsuits to work all day, every day and spending time with people who struggled with their wetsuits too. In my free-time, I learned to kiteboard and spent every minute paddling and swimming in the water.
Even though there were so many women actively involved in diving and kiteboarding recreationally and professionally, I couldn't understand why these industries still focused on creating equipment predominantly for men.
In 2013, I sat down and started to put my ideas in place and over the next 3 years I researched, designed, tested, built, and finally launched the Truli Wetsuits e-commerce business in 2016 (wow - it's amazing to put 3 years into one sentence; if you have the chance, ask me about the cool process of creating the first design!). I was still living in The Caribbean, but established the business in Toronto, Canada, where I am from.
My goal was to create a wetsuit that was durable enough to survive all the diving, kiteboarding, paddling, and swimming I was doing, fit my body, kept me warm, used eco-friendly materials and since I would be wearing it all day, I wanted it to look good too! I chose bright colours and lines that accentuated the female form and lined the neoprene with warm, cozy fleece.
However, I quickly learned that the sizes the manufacturer sent me only fit a small portion of the women who wanted to buy from me. I knew something had to change! I've always kept in close touch with my customers and valued all of their input and feedback, so I got straight to work.
I spent 2018 making prototypes for the Truli-Hapi and Truli-Ful the Beautiful designs while working (fighting!) with the manufacturer to continue with the original grading initially up to size 24. I was going back and forth constantly getting input from women on measurements that reflect their bodies (not what the manufacturer thinks their body looks like!). During this period, I also made the decision to use different size names finally launching the additional styles Truli-Hapi and Truli-Ful the Beautiful wetsuits in 2019.
Today I have 4 designs and a creative sizing system that celebrates all shapes and sizes. In 2022, I opened The Fitting Room by Truli in Tobermory, Ontario, Canada that is home to all of my inventory and is the place where people can book an in-person fitting all year round - Make an appointment!
As of December 2022, I am currently sold out of all plus size wetsuits (very generally US clothing size 18+). Due to systemic challenges in the textile/neoprene industry and rising costs, no further re-stocking of any sizes will occur. If you are plus size and would like a Truli, we recommend checking out Sisterhood of the Travelling Wetsuit Facebook group to see about any re-sells.
The mission was to create options, sizes, and style - not just cute wetsuits. Because when a woman has the appropriate wetsuit that she feels good in, a barrier is lifted in the world of water sports. Unfortunately the systemic challenges of the textile/neoprene industry and rising costs have prevented me from being able to continue to grow the business.
Learn more about Truli Wetsuits Core Values