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PRESS RELEASE: Truli Wetsuits for women makes hard decisions post-crowdfunding campaign success

Posted by Mia Toose on

Tobermory, Canada - January 11, 2021 Truli Wetsuits today announced the results of the crowdfunding campaign that took place in November 2020.  Contributions for 97 wetsuit pre-orders over 24 days reached the lower target of $20,000; however, the overall goal to purchase new inventory in every size in all 4 designs did not happen. “In the end, I made the hard decision to cut out 2 of the designs for this particular inventory purchase as well as some size groups, like the long torso and standard sizes,” says Mia Toose, Founder and CEO at Truli Wetsuits.  "I made the conscious decision to choose, at a...

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Post-Crowdfunding campaign update and Welcome 2021!

Posted by Mia Toose on

Lots has happened since the close of the campaign on November 30, 2020 and I wanted to give you all an update on what’s been going on and what to expect in the coming months. The Campaign As you may recall, the original "ask" was 56K, which would have let me order all 4 Truli designs in every size while meeting the manufacturer's minimum order quantity.  However, 2 weeks into the campaign, it was clear I wasn't going to hit the target, so I connected with the manufacturer to figure out what options I had.  They allowed me to reduce...

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Crowdfunding Campaign Pre-Orders - Nov 6-30, 2020 - FUNDED!

Posted by Mia Toose on

THE CAMPAIGN IS NOW CLOSED - We hit the target and production is underway.  Inventory is expected to be restocked around July 2021.   Between November 6 - 30th, 2020 Pre-Orders accepted for any Truli Wetsuit in all 23 sizes (currently there are 21, but 2 additional sizes are being added) through the Truli Wetsuits Crowdfunding Campaign launched on IFundWomen.  If you are Canadian/British/Australian, pre-orders were taken in Canadian dollars right here. Crowdfunding is a popular strategy for companies like Truli to get customers involved to make products available.  The funding raised from pre-orders and other contributions will go directly to purchasing inventory to...

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Hi! How have you been? Me? I got knocked down, but I got up again

Posted by Mia Toose on

Hi!  How have you been? It's kinda a weird question for 2020, isn't it?  How do you even answer?  Okay, what if I change the question just a little and say, Hey my friend, how has your day been today so far?  Over here in Tobermory, Ontario the sun is shining, the air is cool and crisp and the brief tourist season we had is winding down.  It feels like an end of something and the start of something else - Seasons are like that, aren't they? Maybe you've noticed that I haven't been in touch like I said I would? ...

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Crowdfunding Campaign - SOON!

Posted by Mia Toose on

My goal is to create access to water sports for every woman by ensuring she has a good quality wetsuit that fits.  In so many cases a wetsuit will be the deciding factor on whether a woman will be able to participate or not and I am on a very focused mission to ensure women never have to sit on the sidelines due to lack of availability of gear. It's been 5 years since I first launched Truli Wetsuits and to say I've learned a lot, well, it's an understatement!  At this time, I have 4 styles that women love...

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